It’s not easy to have a software business, but it is hard to make mistakes that will tank your company.
There are many dumb mistakes that can be made and some of them may seem harmless at first glance, but they are actually going to hurt you in the long run. In this blog post I am going to share 11 of these dumb mistakes and how they can affect your business negatively if left unchecked.
Mistake #11: Not Understanding Your Market and Customers This is the most important thing to understand as a software business owner.
You need to know who your ideal customer is, what problems they are facing, and how you can help them solve their problem.
This will allow you to clearly articulate your value proposition in every interaction with each potential customer which helps you convert more prospects into customers faster than competitors that don’t do this step at all or only go through the motions of understanding.
You should be able answer these questions about your market and customers before deciding on a single feature for your product: What niche am I going after? What features would attract them? What products do we have now that compete against